Bene-

A commercial facility
that creates a margin and redefines the store image in the future

The Playhouse is a full renovation project of 3 stories high building locates in a busy fashion district of Tokyo, Aoyama in Japan. The building accommodates a British fashion store on the ground and first level, and a hall for a wedding and event planning company on the second level. Our design team was challenged to envision a new spatial model of Post-COVID store by reconsidering the existing function of physical shops.